Digital Marketing Updates 2017 | Digitalmarketingindore Official Blog

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Digital Marketing Updates 2017

Digital Marketing Updates 2017

Digital marketing is a broad term for the marketing of products or services using online technologies on the web. In fact, it has changed since the beginning; it has transformed the brands and provided them an edge. Digital platforms are becoming more and more lucrative and mainly include search engine optimization, search engine marketing, content marketing, influencer marketing, content automation and much more. In fact, digital marketing has the ability to improve ROI of businesses.  Here are a few updates of 2017-

Content marketing

According to contentmarketinginstitute, it is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Several researches have shown that the vast majority of marketers are using content marketing to improve their brand image. In fact, it is used by many prominent organizations in the world to enhance their reach.

Marketing Automation

According to Hubspot, Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

Hence, it is clear that marketing automation not only increases company’s overall efficiency but also improves lead quality as well as sales.

Mobile marketing

According to searchmobilecomputing, mobile marketing is promotional activity designed for delivery to cell phones, smart phones, and other handheld devices, usually as a component of a multi-channel campaign.

As per a report, 80% of internet users own a smartphone. Google anticipates search queries on mobile devices to surpass desktop searches by the end of 2015. Hence, it is essential for businesses to understand the mobile audience, designing content with mobile platforms in mind.

What are you waiting for? Action speaks louder than words; just use these incredible and productive techniques to achieve unprecedented success.

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