Digital marketing has completely changed the landscape of marketing agencies and, when done right, can be a highly powerful component of the B2B marketing mix.
Nowadays, nearly every web designer, social media expert, and web “techie” who can access WordPress makes the claim that they are capable digital marketers, but only a select few have truly mastered and refined their technical offer into a strategic digital marketing agency-level plan.]
Our B2B marketing experts are well-versed in the intricacies of engaging with and marketing to other companies. We create SEO tactics that target professional audiences who are ready to buy.
Online Digital Marketing to Offline Lead Generation
Years of testing have taught us what works, how to follow up, and when to do so. The Stratique digital team is aware of when to go from online to offline and vice versa, but the fundamentals of marketing still hold true in both traditional and digital marketing. Use the most suitable media to generate interest and desire, draw in the proper target prospects, and include a compelling call to action (online video is excellent for this).
When your message is personalised for your target market and the language they use, and they experience a cogent marketing campaign via social media, search engine optimised landing pages, Google Ads, email marketing, and remarketing ads, it transitions to offline activities like telemarketing and snail mail.