Content management platforms and hard-coded websites are two completely different worlds. As we mentioned above, a CMS gives users the power to feature content to their site easily, no matter their skill level. Hardcoded websites don’t feature a content management system.
No matter how brilliant your website content is, it must be program optimized in order that users can find it. Most content marketing platforms are outfitted with on-page optimization features like meta descriptions, alt tags, page titles, URL structures, XML sitemap creations, and more. Many make it easy for users to travel in and edit these components, which search engines use to read and rank your site.
Deadlines tend to creep up on us and sometimes, new sales or promotions begin out of the blue. Your website should be flexible enough for you to form these important updates quickly to stay up with changing markets. Content management platforms are made with non-developers in mind, and your in-house marketing team can typically upload new content themselves.
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