Google Adword/PPC

Google Adwords / PPC

PPC is synonymous with pay per click, an Internet marketing form in which advertisers pay a commission each time they click on their ads. Basically, it’s a way to buy hits on your website, rather than trying to make these organic hits.

Advertising in search engines is one of the most popular PPC methods. Advertisers can bid on the position of advertising in the search engines when the user searches for a keyword related to his commercial offer. For example, if you bid for the keyword “PPC Solution”, your ad can appear at the top of the Google search results page.

Why do you need a PPC Advertising Service?

If your website does not appear on the first page, even after you finish your work, you risk losing your business. There are two ways to increase visibility and go to the first page. You can choose search engine optimization that will give you organic results at the lowest prices or go with the advertising and administration of the PPC, which will provide you with instant results, but you will have to pay a commission for the Score.

On the other hand, there are some disadvantages of SEO, so do not sit with this method on the driver’s seat. Finally, Google, Yahoo and Bing determine who, first of all, evaluates the links to their classification parameters. In addition, this process takes a long time, and the results are available in a few months.

Digital Marketing Indore can use its extensive pay-per-click campaigns to promote the products and services of the client. If you join us, you will be able to control your target audience well and track the income that they spend every day. We evaluate, plan and manage effective pay-per-click campaigns to attract potential customers and improve conversion rates. Our team uses pay-per-click methods and aligns rich keywords.

What everybody should know about Google AdWords

What are AdWords? Google Ads, Google AdWords, is the advertising system Google uses to bid advertisers on certain keywords for their clickable ads to appear in the search results of Google. This is how Google makes money from searching because advertisers have to pay for these clicks. AdWords may or may not work for your business, depending on the competitiveness of the keywords you are bidding for and the relevance of that keyword to real conversions for your business. For the most part, we found Google AdWords to be extremely effective for many types of business as long as they don’t waste their money on the wrong keywords or write weak, low CTR ads.

Following are the three main categories of Google AdWords:

Search Ads

“On average, every second there are more than 63,000 Google searches worldwide.”

Google search results advertising opens up a wide range of visibility for your business, allowing you to appear for your selected keywords on the search results page.
In the campaign, advertisers can create a campaign for their business, setting up multiple ad groups that can focus on different keyword categories. For example, a web design company could choose to run web design, SEO, and social media marketing advertisements and create individual ad groups for each of the three topics, each bidding on different keywords and showing advertisements written specifically for them.
Display Network Ads
Google’s display network is a wide selection of websites that allow advertisers to promote their business in a variety of formats:
• Text ads: The ads on the search network are identical in format to the text ads, but they are displayed across the partner websites network. By creating a “Search network with display select” campaign, you can kill two birds with one stone and publish the same advertisement on both the search and display networks.
• Image ads: This is a more eye-catching type of ad that allows you to use images on the display network to get people to click your website through.
• Rich media ads: Rich media ads resemble image ads, but they have interactive elements and animations that make them more eye-catching and interactive.
• Video ads: This is similar to a rich media ad, but to play directly in it, a video can be embedded.

Google Remarketing
Remarketing by Google AdWords is an online advertising form that allows sites to display targeted ads to users who have already visited their site. For example, past visitors will see these ads while browsing the web, watching YouTube videos or reading news sites — keeping your brand top-of-mind and encouraging visitors to return for more. Remarketing can dramatically increase your conversion rates and ROI, also known as retargeting. This is because past website visitors who already know your brand are much more likely to become customers or take other valuable actions on your website. If you are already advertising on Google, all you need to do is add a piece of Google’s remarketing code to your website, also known as a tag or pixel, so that visitors can be added through browser cookies to your remarketing audience. You can customize the code to match more defined categories for different pages.