Our Director
About Director
Mr. Ranjan Rathi
From selling fritters (namkeen) to building brands, the rise of marketing. Selling has always been his good suit, did that without a suit, till he could afford and sell in one. Mr. Ranjan Rathi, began his career from selling fritters on the streets of Indore. His ways were different from back in the day itself. His marketing strategy began developing from the point he told everyone that in India, you don’t have to pay for tasting.
Coming up with some of the most unique strategies there was only one thing he could think of as an advertiser. It was to grow. After understanding he most rows form of markets and being in the public, into various sectors like education and healthcare he developed his skills.
Journey
RDX Journey
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” rightly quoted by Peter Drucker. Once he knew his heart craved for selling, his skillset was developed by struggle which meant it was strong at the core. Being in the most raw side of people in his initial days, helped him understand his customers very well.
In 2013, Mr Ranjan Rathi commenced Reliable Digital Expert. His belief in himself and his work took him forward in to a direction of absolute fulfilment. He began as a one man army with slowly becoming two and then 10 by one year. In 2014-2014, the real estate sector witnessed a downfall which affected the brand which was still in its infant stage. Vulnerable to the loss, you always learn something. 2016 thus became the year for his deep learning, specifically in the sector of advertisement.
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