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Case Study
How RDX Helped
New Hope Fertility Center
Generate 312% More Leads
& 180% Increase in Appointments
A result-driven digital marketing strategy that improved online visibility, generated high-quality leads and increased appointment bookings.
Industry
Healthcare / IVF
Location
Indore, MP
Duration
Jan 2024 – Dec 2024 (12 Months)
Services
SEO, Google Ads, Social Media, Website, Local SEO
New Hope Fertility Center is a leading IVF & fertility treatment center in Indore. They specialize in IVF, ICSI, IUI, Egg Freezing, Male Infertility and advanced fertility solutions.
The Challenge
- Low visibility for high-intent IVF keywords
- Low quality leads from paid campaigns
- High Cost Per Lead (₹1,050)
- Low appointment conversion rate
- No consistent leads from social media
- Website not optimized for conversions
- No proper tracking & data insights
Our Strategy
- In-depth Keyword Research & Competitor Analysis
- High-converting Google Ads Campaigns
- Local SEO & Google Business Profile Optimization
- Conversion-focused Website Redesign
- Landing Page Optimization
- Social Media Content & Reels Strategy
- Weekly Reporting & Continuous Optimization
Results at a Glance
312%
Increase in Leads
(From 52 to 214 Leads/Month)
180%
Increase in Appointments
(From 25 to 70 Appointments/Month)
158%
Increase in Website Traffic
(From 18K to 46.5K Monthly Users)
62%
Reduction in Cost Per Lead
(From ₹1,050 to ₹400)
248%
Increase in Organic Keywords
(From 120 to 418 Keywords)
4.8x
Return on Ad Spend (ROAS)
(₹1 spent = ₹4.8 Revenue)
Before vs After Performance
Metric
Before (Jan 2024)
After (Dec 2024)
Improvement
Monthly Leads
52
214
▲ 312%
Monthly Website Traffic
18,000
46,500
▲ 158%
Cost Per Lead (CPL)
₹1,050
₹400
▼ 62%
Appointments / Month
25
70
▲ 180%
Total Ad Spend
₹1,25,000
₹1,48,000
—
Total Revenue Generated
₹6,25,000
₹23,80,000
▲ 281%
ROAS
2.1x
4.8x
▲ 128%
Top Keywords Ranking Improved
120
418
▲ 248%
Leads Growth
Before After
52
Before (Jan 2024)
214
After (Dec 2024)
How We Did It
Audit & Research
Complete website audit, competitor analysis and keyword research.
Strategy & Planning
Created a data-driven strategy for SEO, Google Ads & Social Media.
Implementation
SEO optimizations, campaign setup, landing pages and content.
Optimization
Weekly monitoring, A/B testing and budget optimization.
Reporting
Weekly reports and insights shared with the client.
Results Delivered
Consistent optimization growth to excellent growth and ROAS.
Proof & Evidence
All
Analytics
Search Console
Google Ads
Rankings
GBP
Call Tracking
Social Media
Google Analytics 4
Users ↑158%
View Full Report
Google Search Console
Clicks ↑162%
View Full Report
Google Ads Performance
Conversions ↑312%
View Full Report
Keyword Rankings
Top 10 Keywords 418
View Full Report
Call Tracking Report
Calls ↑278%
View Full Report
Google Business Profile
Profile Views ↑221%
View Full Report
All data is verified and collected from official sources for the period Jan 2024 – Dec 2024.
Business Impact
Consistent flow of high-quality IVF enquiries
Increase in appointment bookings by 180%
Better brand visibility in Indore
Lower cost per lead & higher ROI
Sustainable long-term growth
Client Testimonial
RDX has completely transformed our online presence. Their SEO and Google Ads strategy gave us excellent results. Very transparent reporting and always available for support.
Dr. Pooja Sharma
Founder & Director
New Hope Fertility Center
Verification
Results Verified
This case study is based on real data verified and approved by the client.
Verified By:
Dr. Pooja Sharma
Designation:
Founder & Director
Date:
10 Jan 2025
Who Worked on This Project
Ranjan Rathi
Founder & CEO
Ankit Patel
SEO Head
Neha Joshi
PPC Manager
Priya Sharma
Content Strategist
Vikas S.
Account Manager
Case Study Information
Published: 12 Jan 2025
Last Updated: 10 May 2025
Campaign Duration: 12 Months
Data Sources: GA4, GSC, Google Ads, CRM, Call Tracking, GBP
Tools Used: SEMrush, Ahrefs, GA4, GSC, Google Ads, CallRail
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