Today, every online business owner understands that Digital Marketing can transform their business in big way. They know that digital marketing strategies and its tried-and-tested techniques can help businesses to thrive in the competitive landscape. According to a report, businesses that use digital marketing often reap greater benefits than those businesses that do not. However, it is no secret that most businesses do not know how to use digital marketing and which channel to choose for better results.
Here are a few digital marketing channels as well we their strategies –
It is one of the most effective and cost-efficient digital marketing strategies that can help a business to grow and nurture its customers. According to Constant Contact, Email marketing is a cost-effective solution that gives businesses the power to reach customers in a place most people visit every day — their inbox. Hence, if you are a marketer, you should use it to improve your overall online marketing efforts.
- 91% of US adults like to receive promotional emails from companies they do business with.
- Email is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers.
Social Media Marketing
Believe it or not, this is the age of Social media. In fact, worldwide companies are using it to promote their products and services. It is one of the most productive and accurate way to targeting users irrespective of their demographics.
As a marketer, you can use it to create brand awareness as well as attract as many users as you want. Marketing evangelists recommend using Social Media because it is all about person-to-person engagement, which is quite helpful for budding businesses.
Supporting fact –
- 50% are planning to increase their SMM budgets this year.
- So, include digital marketing in your marketing arsenal and gain an edge.