Why Ranking #1 on Google Isn’t the Only Goal AnymoreÂ

For years, companies have been rejoicing at the sight of their site appearing on the first page of Google. The higher the rank the more traffic, enquiries and opportunities for growth. However, customer expectations are changing as are search behavior. These days, users don’t need a list of websites, they need answers. Users demand immediate and precise results regardless of whether they search on Google, use […]