Google Ads Management Services in Indore

PPC is synonymous with pay-per-click, an Internet marketing form in which advertisers pay a commission each time they click on their ads. It’s a way to buy hits on your website, rather than trying to make these organic hits.

Advertising in search engines is one of the most popular PPC methods. Advertisers can bid on the position of advertising in the search engines when the user searches for a keyword related to his commercial offer. For example, if you bid for the keyword “PPC Solution”, your ad can appear at the top of the Google search results page.

PPC Marketing Indore

Whether you think about it or not; Social networks are a great way to reach your target audience. In today’s digital world, more and more people are choosing different social networks to stay in touch. You can share your photos, images, videos, and text messages with friends and members.

It has also become a good way for many companies to promote their upcoming products and services. With many unrelated news and images that appear and appear directly on your PC, it is sometimes difficult to understand where your business is located in the extended social universe.

It is the starting point for developing a Social Baba, which will help you get to know your audience. Because most of your current and potential customers use the social networking platform, you just need to be there to interact with them and encourage them to manipulate buying decisions. The services we offer on the market in social networks are sufficient to communicate with your customers. As a result, you will soon have more traffic and more powerful commitments.

Why do you need a PPC Advertising Service?

If your website does not appear on the first page, even after you finish your work, you risk losing your business. There are two ways to increase visibility and go to the first page. You can choose search engine optimization that will give you organic results at the lowest prices or go with the advertising and administration of the PPC, which will provide you with instant results, but you will have to pay a commission for the Score.

On the other hand, there are some disadvantages of SEO, so do not sit with this method in the driver’s seat. Finally, Google, Yahoo, and Bing determine who, first of all, evaluates the links to their classification parameters. In addition, this process takes a long time, and the results are available in a few months.

Digital Marketing Indore can use its extensive pay-per-click campaigns to promote the products and services of the client. If you join us, you will be able to control your target audience well and track the income that they spend every day. We evaluate, plan, and manage effective pay-per-click campaigns to attract potential customers and improve conversion rates. Our team uses pay-per-click methods and aligns rich keywords.

Advertise on Google Display

Advertising gives digital marketers enormous power in the form of a substantial audience.  Digital Marketing Indore has the expertise and knowledge to manage your budget efficiently and help you achieve your goals:

Digital Marketing Indore focuses on your target group with high accuracy, and we influence your customers with attractive banners and advertisements in various engaging advertising formats.

• Where do Ads Appear?
• Sent to the Google Display Network (GDN)
• Yahoo Network
• Some third-party ad networks, such as AdRoll
• In some useful portals, such as BBC, NDTV, TOI, Money Control, etc.
• It’s better to control the display of the campaign

We use the latest techniques, analytics, remarketing tools, and campaigns, tested to ensure excellent performance. We focus on:

• Location management, i.e. choice of website
• Contextual targeting based on keywords and content
• Orientation at home
• Demographic and behavioral adjustment
• Remarketing
• Purchase of media

Our understanding and expertise of the following platforms and technologies make us one of the best Google services for display and remarketing in India:

• Search advertising
• Remarketing – search and display
• Social ads – Facebook ads, Twitter ads, LinkedIn ads, Instagram ads
• Track calls for better service and purchase
• Tag URL
• Integration of CRM with the website

We want to provide objective information about our Google remarketing services that you received when you signed an agreement with us:

• A unique method of involving the public
• Get access to your customer when searching for products or services
• Powerful ads that often appear on the Google Display Network
• Significantly increase conversions in your business
• Well-organized and managed marketing services
• See your ads when your website is needed
• Save your money without affecting your earnings.
• There is no long-term agreement, and we strive to achieve compliance

Why Choose Reliable Digital Expert (Digital Marketing Indore) for Google Ads Management Services?

Reliable Digital Expert (Digital Marketing Indore) is your trusted partner for effective Google Ads management in Indore. Our team of experienced professionals is dedicated to helping your business achieve its marketing goals through strategic Google Ads campaigns.

Here’s why you should choose us:

• Expert Google Ads Management: Our certified Google Ads specialists have a deep understanding of the platform and can create and manage highly effective campaigns.
• Customized Strategies: We tailor our Google Ads strategies to your specific business needs, budget, and target audience.
• In-Depth Campaign Optimization: We continuously monitor and optimize your campaigns to maximize your return on investment (ROI).
• Transparent Reporting: We provide detailed reports on the performance of your campaigns, including key metrics like clicks, impressions, conversions, and cost-per-acquisition (CPA).
• Data-Driven Decision Making: We use data-driven insights to make informed decisions and improve campaign performance.
• Stay Ahead of the Competition: Our team stays up-to-date with the latest Google Ads updates and best practices to ensure your campaigns remain competitive.

By choosing Reliable Digital Expert (Digital Marketing Indore), you can:

• Increase Website Traffic: Drive more targeted traffic to your website.
• Generate More Leads and Sales: Convert website visitors into paying customers.
• Improve Brand Visibility: Increase your brand’s visibility in search engine results.
• Measure Your ROI: Track the effectiveness of your Google Ads campaigns.

Contact Reliable Digital Expert (Digital Marketing Indore) today to discuss your Google Ads needs.

Your customers are scrolling right now. Make sure your brand is part of the conversation. Get a free social media audit from Reliable Digital Expert and find out precisely where your presence is losing attention, which platforms deserve your focus and how quickly we can turn followers into real enquiries. Book a no obligation consultation, get a clear plan of social media growth and take the next step towards awareness, engagement and leads that actually move your business forward. Call +91-8962501325 now or send a quick enquiry and our social media specialists will show you how to turn everyday scrolling into a steady stream of customers for your business.

PPC & Google Ads Management Services Indore

When someone searches for what you sell, you’ve got seconds to show up and get the click. Reliable Digital Expert (RDEX) helps the businesses of Indore and all over India to run pay-per-click campaigns on Google Ads and beyond that delivers fast, measurable leads and sales. We do the research on the searches that show buying intent. Build tightly structured campaigns. Write ads that get the clicks. Optimize relentlessly so every rupee works harder. PPC gets your business in front of customers ready to buy today, not months down the road with SEO. The problem is that most accounts are quietly wasting budget on bad targeting, weak ads and untracked conversions. We fix this, turning paid search into a controllable, profitable channel where you know exactly how much each inquiry costs. Get a free Google Ads audit and see where your budget is leaking and how much growth you could be experiencing.

Typical Problems We Solve

Wasted spend is the most common PPC problem. Budgets bleed into broad keywords, irrelevant searches and clicks that never convert because the account was setup quickly without proper structure, negative keywords or match-type discipline. They see money leaving their account every day but can’t see the leads it generated. Paid advertising then feels like a gamble rather than an investment, and they often turn it off just as it could be fixed.
Another problem is poor conversion tracking. Many businesses run ads without measuring which campaigns, keywords and ads actually result in calls, forms or sales. Without that data, optimization is impossible and decisions are made on guesswork. The result is a budget that is evenly spread between winners and losers, when it should be focused on what really drives revenue.

Quietly sabotage results are weak ads and landing pages too. With generic ad copy you simply don’t stand out in a crowded auction and any clicks you do get are to slow, confusing or irrelevant pages that fail to convert. This means high costs, because Google rewards relevance with lower prices and punishes bad experiences with higher prices. Many advertisers pay a premium without even knowing why.

And then there are the headaches, strategic and operational. There’s more competition driving up click costs, automated bidding is unpredictable without guidance, and campaigns are left for weeks at a stretch. It’s hard for businesses to know what budget is right, what platforms are right, or even if their agency is looking out for them. Add cutthroat competition in Indore’s market and many feel they are overpaying for underwhelming results. We substitute uncertainty with disciplined, transparent management of campaigns driven by profitable growth.

What Is PPC and Google Ads Management?

PPC ( pay-per-click ) is a form of online advertising where you only pay when someone clicks on your ad . Google Ads is the largest PPC platform, helping you get your business to the top of search results, across the Display Network, on YouTube, in Shopping results and more. Google Ads management is the ongoing process of planning, creating, running and optimising these campaigns to deliver profitable leads and sales, not just burn through a budget.

It works like an auction. Advertisers bid on keywords for each search and Google ranks them by a combination of bid and quality. Quality Score is a measure of how relevant your keywords, ads and landing pages are to the searcher. So if you’ve built your campaigns well, you can outrank higher bidders and pay less per click. Thus, good management is about relevance and efficiency, not just spending more than the competition.

The core components are: Keyword research to identify searches with real buying intent Campaign and ad-group structure that keeps closely related keywords together Compelling ad copy and extensions Landing pages designed to convert Precise targeting by location, device, audience and schedule Bidding strategy and conversion tracking that ties spend to real outcomes Negative keywords, A/B testing and ongoing optimisation keeps waste down and performance up. Each element has a direct effect on what you pay and what you get back.
The platforms and technologies are Google Ads and its different campaign types, the Microsoft Advertising network, conversion tracking through tags and analytics, audience and remarketing tools, and the expanding presence of AI-driven bidding that needs the right data and goals to function well. You don’t have to run these systems, you just need a partner to set them up right, feed them the right signals and watch them closely so they work for you and not against your budget.

PPC is relevant to pretty much every industry because every industry has customers out there in search of solutions right now. Paid search delivers immediate, measurable visibility that benefits service businesses, ecommerce brands, clinics, educational institutions, real estate firms and B2B companies. PPC goes to work straight away, SEO is a long term game. They work well together, a great combination for long term growth, giving an instant presence as well as a lasting one.

Benefits of PPC and Google Advertising

Done well PPC gives immediate exposure, precise control and measurable outcomes. Benefits like speed, targeting, budget control and insight that feeds your wider marketing mean paid search is one of the most accountable channels out there.

• Instant Visibility and Traffic: Unlike SEO which takes months to build, a properly set-up campaign can put your business at the top of search results and start generating qualified clicks the same day it goes live, perfect for new offers, launches and fast growth when you can’t afford to wait.
• High intent targeting: Paid search allows you to reach people right when they are looking for what you have to offer. This means the traffic is further down the funnel and more likely to convert than most other channels where you’re interrupting people rather than responding to an active need.
• Full budget control: You set daily and monthly limits, adjust them at any time and pay only when someone clicks. The control means PPC is affordable for small businesses and scalable for larger ones, with the ability to instantly increase, reduce or pause spend as your needs and results change.
• Precise targeting: You can target by location, device, time of day, language, demographics, interests and previous behaviour – meaning your budget is spent on the people most likely to become customers, rather than a wide, un-targeted audience.
• Measurable, accountable results. Every click, call, form and sale is tracked so you know exactly what each lead costs and which campaigns are generating revenue. That transparency removes the guesswork and gives you confidence to judge return on investment rather than wondering if the spend is working.
• Fast testing and learning: PPC creates data fast, so you can test offers, messages, audiences and landing pages in days, not months. These insights will not only improve your ads, but your overall marketing and website as well as you learn what really persuades your customers.
• Remarketing opportunities: Re-engage with those who visited your site but did not convert, keeping your brand in front of warm prospects, and recovering sales that would otherwise be lost to indecision or distraction.
• National and local flexibility: Campaigns can be very focused on your service area in Indore or scaled across the country, giving you precise control over exactly where your ads appear and who sees them, so the budget never spills into areas you do not service.
• Competitive positioning: Paid search enables you to be positioned above or alongside competitors for valuable searches, capturing demand that would otherwise go to them, and protecting your brand terms from competitors bidding on your name to steal your customers.
• Insight that makes everything else better: The keyword, conversion and audience data PPC provides shows you what customers want and what messages work, adding a boost to your SEO, content and overall strategy long after a campaign runs. It improves decisions across your whole marketing.

Our PPC Process – The Way We Do It

RDEX runs PPC as a disciplined, transparent program focused on profitable results, not vanity clicks. At each stage you get something that you can see and approve, and the cycle repeats so that over time performance improves and cost per result decreases. We tailor the platforms and tactics to your business, with the same accountable sequence from the first audit to ongoing optimisation, so you always know what your budget’s doing.

• Discovery: We learn about your business, products, margins, ideal customers and goals, and define what a valuable conversion is worth to you. Meaning the campaign is built on profit and real results, not just clicks and we measure success the same way you do from the very first step, not chasing traffic that never converts.
• Research and Audit: We research high intent keywords, study competitors and the auction landscape, and audit any existing account to find wasted spend and missed opportunities. This results in a clear, prioritised plan that focuses budget where it will generate the strongest return, rather than spreading it thinly across terms that drain money without producing leads.
• Strategy & Planning: We select the right campaign types and platforms, establish a budget and bidding approach, design the account structure and define targeting by location, audience and schedule. You know exactly how your budget is going to be spent and what each campaign is designed to do, so there are no surprises once spend starts, before anything goes live.
• Campaign Build: We build tightly themed campaigns and ad groups, write compelling ad copy with relevant extensions, organize keywords with right match types and add negative keywords to block irrelevant traffic. This structure is what leads to a high Quality Score, lower costs and greater relevance, so you pay less for better-placed ads than a loosely built account would.
• Landing Page and Conversion Setup: We make sure clicks land on fast, relevant, conversion focused pages and that accurate conversion tracking is set up for calls, forms and sales. Good ads are wasted money without good sound tracking and good pages so we view this as essential and not optional work.
• Launch, Testing and Optimisation: We launch the campaigns, then we constantly test ads, keywords, audiences, bids and landing pages, steering budget towards what works and removing what doesn’t. The account is not just set up and forgotten about, but is constantly being optimised to reduce cost per lead and increase return.
• Reporting & Continuous Improvement: We track clicks, conversions, cost per result and return on spend, report in plain language what changed and why, and refine the strategy as data accumulates. And every decision that is made from performance data, the account is getting sharper and more profitable with every cycle instead of being flat.

Why Choose Trustworthy Digital Expert for PPC and Google Ads

With over eleven years of digital experience and over three thousand completed projects, Reliable Digital Expert (RDEX) brings its experience to each and every PPC engagement. That depth is key in paid search – the difference between a profitable account and a wasteful one is down to structure, tracking and disciplined optimization, not spending more. Our work with seventeen-plus international clients shows an ability to handle campaigns in competitive and diverse markets.

We believe in an accountability based approach. We take your budget as if it were our own, driving every decision by cost per conversion and return on spend, not clicks or impressions. The starting point for all accounts is proper conversion tracking and a clear definition of a valuable lead so that optimisation is based on real outcomes from day one and not surface metrics that look busy but mean little.

Each account gets a team of paid-search specialists, analysts, copywriters and conversion-focused designers working together. This blend allows us to create well-structured campaigns, write ads that generate clicks and make sure that landing pages convert so that nothing in the funnel is left behind and we don’t waste money on poor follow-through after the click has been paid for.

We have standards of reporting that are clear. You get clear reporting on spend, clicks, conversions, cost per lead and return with metrics linked to business outcomes not jargon. We have a communication process with a dedicated point of contact and regular reviews so you always know where your money is going and what it is producing for your business.

Our support structure is an active and ongoing process because PPC rewards constant attention, not set-and-forget management. We monitor and optimize regularly, adjust to auction and platform changes, and continue to refine for efficiency so that cost per lead drops and return rises over time. We are a recognised, Clutch-featured agency in Indore with international client reach, with local understanding and serious capability in competitive markets. We will never promise anything we can’t ethically deliver or cover up poor performance with vanity numbers. We promise a transparent, profit-focused approach that is built to make paid search an engine of growth you can depend on. We report honestly – even when the data says we need to change direction.

Industry Statistics & Market Information

The biggest trend impacting PPC is the increasing role of automation and machine learning. Platforms are pushing AI bidding and broad targeting more and more, which can work well, but only with good conversion data and clear goals. The practical implication is that human strategy and good tracking matter more, not less. The systems work best when guided well, and waste budget when left unmanaged.
Paid search remains a popular and competitive channel across industries. As the number of businesses advertising increases, click costs in popular categories tend to increase over time, which further increases the importance of relevance, structure and a strong Quality Score that help advertisers compete efficiently, rather than simply outspend each other. “Efficiency — not just budget size — is what is increasingly distinguishing profitable accounts from wasteful ones.

The technology shifts are widening where paid campaigns appear. The convergence of search, shopping, video and AI-influenced result formats and the expansion of advertising into more surfaces and formats. That provides more opportunities for advertisers to reach buyers, but makes thoughtful selection of campaigns and creative even more important so that budget is focused where intent and return are highest.

Consumer behavior backs intent. Paid search for high-intent products and services still converts well when the campaigns are targeted well and supported with relevant landing pages. People searching for a specific product or service are often close to a decision. There is a real opportunity for businesses that approach PPC with discipline, as a lot of advertisers still have poorly managed accounts and tracking. The common thread is that the best thing you can do, is not to depend on any one figure but that measurable, well-optimized paid search is one of the quickest ways to turn demand into customers.

AI Search Summary

PPC and Google Ads management is the strategizing, implementing and ongoing optimization of pay-per-click campaigns so a business is displayed in front of high-intent searchers and produces profitable leads and sales, with payment only made when an individual clicks. We at RDEX, a clutch featured digital agency in Indore with over eleven years of digital experience and three thousand plus projects delivered, manage paid search for service businesses, ecommerce brands, clinics, educational institutions, real estate firms and B2B companies across India and internationally. It’s valuable because it provides instant, trackable exposure to customers who are ready to buy with full budget management and targeted accuracy. Results include quick qualified traffic, known cost per lead, less wasted spend through disciplined optimization and a transparent return on investment. First, get a free Google Ads audit by RDEX at +91-8962501325.

What you have is what your customers are looking for right now – make sure you are the result they click on. Contact Reliable Digital Expert for a free Google Ads audit and find out exactly where your budget is being wasted, what each lead should cost and how much profitable growth is within reach. Schedule a no-obligation consultation, receive a transparent paid-search plan and move on to fast, measurable leads that you can scale with confidence. Contact us today on +91-8962501325 or send us a quick enquiry and our PPC specialists will show you how paid search can be a reliable, profitable growth engine for your business.

Frequently Asked Questions:

What is a Digital Advertising Agency in Indore?
A digital advertising agency in Indore is a company that specializes in creating and managing online advertising campaigns for businesses in Indore.

Why Should I Hire a Digital Advertising Agency in Indore?
A digital advertising agency in Indore can help you reach your target audience effectively, increase brand awareness, and drive sales in the Indore market.

What Services Does a Digital Advertising Agency in Indore Offer?
Digital advertising agencies in Indore offer a range of services, including Google Ads, social media advertising, content marketing, and email marketing.

How Can a Digital Advertising Agency Help My Business in Indore?
A digital advertising agency in Indore can help you create effective advertising campaigns, track your ROI, and optimize your marketing efforts to target Indore’s specific audience.

What is the Best Digital Advertising Agency in Indore?
Reliable Digital Expert (Digital Marketing Indore) is a leading digital advertising agency in Indore.

How Much Does Digital Advertising Cost in Indore?
The cost of digital advertising in Indore can vary depending on factors like campaign goals, target audience, and budget.

How Can I Measure the Success of My Digital Advertising Campaign in Indore?
You can measure the success of your campaign by tracking metrics like clicks, impressions, conversions, and ROI.

What is the Difference Between Digital Marketing and Digital Advertising in Indore?
Digital marketing in Indore is a broader term that encompasses various online marketing strategies, while digital advertising in Indore focuses specifically on paid advertising.

How Often Should I Review My Digital Advertising Campaign in Indore?
It’s recommended to review your campaign regularly to make necessary adjustments and optimize performance for the Indore market.

How Can I Contact Reliable Digital Expert (Digital Marketing Indore)?
You can contact them at +91-8962501325.

What does PPC management consist of?
It usually involves keyword research, campaign and ad group structure, ad copywriting, advice on landing pages, conversion tracking, bid and budget management, ongoing optimization and reporting. All of this is delivered at RDEX as one managed programm, focused on profitable results.

What is the cost of Google Ads management in Indore?
There are two costs, the ad budget that you pay to Google and the management fee to run the campaigns. Both depend on your goal and your competition. Free Audit of Your Need or Existing Account and Customized Quote Call+91-8962501325

How quickly does PPC work?
Much quicker than SEO. A successful campaign can begin to drive qualified clicks and leads within days of launch, although the first few weeks are typically spent gathering data and optimizing for your best-performing keywords and audiences.

What is the distinction between PPC and SEO?
PPC gives you instant, paid visibility for as long as you pay, while SEO builds free organic visibility over months that lasts after the work. Many companies use both, PPC for speed and SEO for long term value.

What is the cost of Google Ads?
It depends on your industry, competition and objectives. We get you started on a sensible level, prove what a lead costs and increase the budget once the campaign is profitable so you are never blindly spending.

Can you guarantee a specific number of leads?
No ethical agency can promise you specific results. It depends on competition, budget, your offer and market conditions. Instead, we promise disciplined management, transparent reporting to drive down your cost per lead and improve your return over time.

What is Quality Score and why is it important?
Quality Score is how Google rates the relevance of your keywords, ads and landing pages. A higher score can lower your cost per click and improve ad position. This is why well-structured, relevant campaigns often win out over higher bidders.

And you do the landing pages too?
We give clear guidance on conversion focused landing pages and can work with your team or ours to improve them. Good landing pages are essential, because great ads are just throwing money away if the page they lead to doesn’t convert.

What is conversion tracking and do I need it?
Conversion tracking logs the actions that matter – calls, form submissions and sales – and associates them with specific campaigns and keywords. It’s important because without that you can’t see which spend delivers results or optimise properly.

Can you improve or optimize my existing Google Ads account?
Yes. We audit existing accounts to find wasted spend, structural issues and missed opportunities, and then restructure and optimize them. Many businesses realize meaningful efficiency gains once an account is properly set-up and tracked.

What is remarketing? Is it worthwhile?
Remarketing is a strategy targeting people who visited your site but didn’t convert. This keeps your brand in front of warm prospects. It is often very cost effective because it targets people who already know your business

What other platforms do you advertise on besides Google?
We work across Google Search, Google Display, YouTube and Shopping, Microsoft Advertising and other paid channels where they suit your audience and goals. We recommend a mix that is right for your business rather than a one-size-fits-all approach.

How does automated/AI-driven bidding work?
Automated bidding can work well, but only if informed by accurate conversion data and clear goals. We set it up right, give it the right signals and watch it closely, not leaving it alone to spend in unpredictable ways.

Will my costs be driven up by competitors bidding up?
Competition does impact click costs but smart structure, strong relevance and a high Quality Score enable you to compete efficiently. We are not outbidding rivals but are getting more value from each rupee.

Can PPC be helpful for a small or local business?
Yeah. Location targeting lets small and local businesses find customers in their area who are looking for their products or services, and the ability to control your budget means you can start small and grow as results are proven. It is one of the fastest ways to get local enquiries.

How do you report on PPC results?
You get clear, regular reporting on spend, clicks, conversions, cost per lead and return on spend, with plain-language explanations of what’s changed and what we’re doing next so you always know what value is being produced.

What industries do you do PPC campaigns for?
We serve a wide range of industries such as healthcare, ecommerce, education, real estate, professional services, home services and B2B companies. The fundamentals of high-intent targeting and disciplined optimisation are relevant across verticals.

Do I own my data and my Google Ads account?
Yeah. We think your account, campaigns and data should be yours. This transparency is in your interest, and in the value we create within your business.

How often do you optimize the campaigns?
PPC is a pay-as-you-go system and rewards regular attention. We therefore monitor and optimise continually, adjusting bids, keywords, ads and budgets as data comes in, rather than setting up campaigns and leaving them unmanaged.

What happens if I stop my PPC campaigns?
Paid traffic ends when spend stops, which is why many companies combine PPC with SEO for long term visibility. You can stop, slow down or restart campaigns at any time. You control your investment 100%.

What are the differences between Search, Display and Shopping ads?
When someone searches for a keyword, text ads appear and attract high intent. Display ads are visual banners that show up on websites and apps, good for awareness and remarketing. Shopping ads display product images, prices, and details for ecommerce. We recommend the mix that’s right for your goals and where your customers are.

How do negative keywords help me save money?
Negative keywords ensure your ads don’t show for irrelevant searches that will never convert (like people searching for free options, or unrelated terms). Continuously adding and refining them prevents budget leaking on wasted clicks and is one of the simplest and most effective ways to improve efficiency.

Can I track calls from my ads?
Yeah. We can set up call tracking to record calls generated from your ads as conversions, which is important for service businesses where many inquiries come in by phone instead of through a form. This ensures your reporting is based on real leads, not just clicks.

You’ll bid for my own brand name?
And often it’s worth it, because competitors can bid on your brand, and take customers who are specifically looking for you. Brand campaigns are usually inexpensive, protect your name and can increase the overall quality of your account but we always consider the cost versus benefit for your situation.

Why Reliable Digital Expert For PPC In Indore?
RDEX brings over 11 years of experience, a profit focused, fully tracked approach, well structured campaigns, conversion focused follow through and transparent reporting, all backed up by a dedicated point of contact and account ownership that always puts your interests first, rather than chasing clicks for clicks sake.